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Must-have tools for startups in 2025

May 10, 2025

Written by Felix Heikka

Must-have tools for startups in 2025

Building a startup means doing a lot with very little. Teams are small, budgets are tight, and ambitions are big. This is where the right tools can make a massive difference. They help founders stay organized, move fast, and focus on what matters most: building a product that people actually want.

Here’s a list of essential tools for startups in 2025:

1. Planning & ideation tools

Buildpad 

An AI co-founder that guides you through each phase of building your startup, from identifying market opportunities to validating ideas and developing your product. 

Best for: Early-stage founders who want to make sure they’re solving a real problem and receive guidance throughout the product-building journey.

Miro 

A visual collaboration tool for brainstorming, mapping out business models, and working on product roadmaps with your team. 

Best for: Collaborative whiteboarding and ideation.

Notion

Popular tool for organizing ideas, managing tasks, and creating lightweight project boards. 

Best for: Keeping your startup organized from day one.

2. Communication & collaboration

Slack 

The go-to platform for real-time team communication. Slack integrates with almost everything and keeps conversations flowing without drowning in emails. 

Best for: Keeping remote teams in sync.

Loom 

Record quick video updates, product demos, or explain complex concepts without scheduling a call. 

Best for: Async communication and internal documentation.

Zoom

Reliable video conferencing tool for meetings with teammates, partners, or investors. 

Best for: Remote collaboration and pitching.

3. Product development & design

Figma 

An industry-standard design tool for building and testing user interfaces collaboratively. 

Best for: Rapid prototyping and UX design.

GitHub 

Code hosting and version control. Helps developers collaborate, manage codebases, and track changes. 

Best for: Software development teams.

Vercel

Easy deployment platform for modern web applications. They make launching and iterating quick and painless. 

Best for: Front-end developers and MVP builders.

4. Marketing & growth

Canva 

A user-friendly design platform for creating social media posts, pitch decks, and other visual assets without needing a designer. 

Best for: DIY design and brand consistency.

Mailchimp

Email marketing platform that helps you connect with users, automate follow-ups, and launch newsletters. 

Best for: Growing and engaging your audience.

Plausible Analytics

Understand how users interact with your product. Track behavior, identify friction points, and make data-driven improvements. 

Best for: Optimizing conversions and user experience.

5. Sales & customer management

HubSpot CRM 

A free and powerful tool to manage contacts, track leads, and build customer relationships. 

Best for: Early-stage sales pipelines.

Calendly 

Lets people book meetings with you without the back-and-forth emails. 

Best for: Scheduling investor calls, customer interviews, or demos.

Stripe 

A flexible platform for handling payments, subscriptions, and financial infrastructure. 

Best for: Monetizing your product quickly and securely.

6. Finance & admin

Xero 

Cloud accounting tool that simplifies bookkeeping, invoicing, and expense tracking. 

Best for: Staying on top of your startup’s finances.

Wise

Digital banking option tailored to startups and freelancers, with international payment support and low fees. 

Best for: Managing finances globally.

DocuSign

Streamlined platform for sending and signing legal documents digitally. 

Best for: Contracts, NDAs, and onboarding paperwork.

7. Bonus: AI-powered tools

For a deeper dive into how artificial intelligence can accelerate your startup, check out our article on AI tools for startups. Some highlights include:

  • ChatGPT – Your all-purpose writing and ideation assistant
  • Jasper – AI-driven content and copywriting
  • Midjourney – Design assets through text-to-image AI
  • Perplexity AI – Fast and focused market research

These tools help founders scale smarter by automating tedious tasks, generating creative ideas, and compressing time.

Final thoughts

Having the right idea for a startup is just the tip of the iceberg. True success comes from execution. The right tools act as your teammates: keeping you organized, saving you time, and amplifying your output. 

Need help going from idea to execution? Try Buildpad for free and get the guidance you have been looking for.

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